Instagram Focuses On Wellbeing, Adds Time Spent ToolMay 16, 2018
This focus on decreasing time spent online — or ensuring the only time you do spend is intentional — is somewhat counterintuitive. In the past, the formula for business success in Silicon Valley relied heavily on time: Get people using your product, and make sure they’re using it a lot, whether it’s an app or a physical piece of hardware. Time translates to ad dollars, helping combat the lucrative TV market. Since 2014, the time spent on mobile — and social media advertising budgets — have steadily risen, as the time spent watching TV has fallen, though it still comes out on top.